![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
Ultra!
I'd gotten sort of used (if annoyed on a philosophical level) to the fact that all detergents, at least the big commercial brands, are now all Ultra Foo! They're the same formula, mind, they just have "Ultra" on the label because one brand started it and all the others had to jump on the bandwagon or else people would think their product wasn't as strong.
But last time I was at the store, I just wanted bleach--and the only bleaches I could find were Ultra! too. I assumed it was the same thing, but Skyler just informed me that the Ultra bleaches are more concentrated. Dammit, we both _want_ something a little more dilute so it doesn't EAT HOLES IN STUFF
To add insult to injury, he passed on some bits from Clorox Ultra! commercials: the one that said "With bargain [i.e. non-Ultra!] bleaches, you're paying for mostly water." Well, duh...I don't want 100% bleach, for fuck's sake. Or the one which said "With bargain bleaches, you're not getting something guaranteed to kill germs!" Words fail me. I can only file this with the level of idiocy that had Domino's put "A Fat-Free Food!" on a box of sugar.
Of course, what _really_ scares me is the idea that people are dumb enough to fall for/need this kind of thing.
But last time I was at the store, I just wanted bleach--and the only bleaches I could find were Ultra! too. I assumed it was the same thing, but Skyler just informed me that the Ultra bleaches are more concentrated. Dammit, we both _want_ something a little more dilute so it doesn't EAT HOLES IN STUFF
To add insult to injury, he passed on some bits from Clorox Ultra! commercials: the one that said "With bargain [i.e. non-Ultra!] bleaches, you're paying for mostly water." Well, duh...I don't want 100% bleach, for fuck's sake. Or the one which said "With bargain bleaches, you're not getting something guaranteed to kill germs!" Words fail me. I can only file this with the level of idiocy that had Domino's put "A Fat-Free Food!" on a box of sugar.
Of course, what _really_ scares me is the idea that people are dumb enough to fall for/need this kind of thing.